Canada Drives was looking to evolve all facets of their digital experience for the company, including their B2B and B2C services. I worked to redesign their principal website and establish a responsive design solution cross platform. Applying best practices and thorough industry research, I worked with my team to redesign their web and mobile application. Working closely with the Analytics teams, I looked to identify roadblocks that were causing drop-offs, and solve them. As part of this process, we constantly A/B tested and used heatmaps to innovate and push design solutions to optimize the website and application experience.