Pink Clove —

New branding and website experience for a Vancouver based Event Planner.

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Pink Clove is a boutique event and party planning business. Run by a fabulous woman who provides unique and bespoke experiences to her clients for everything from weddings to kid’s birthdays. Targeted towards a feminine and female audience, Pink Clove needed a brand and website to set her apart and allow her to promote the quality of her work. 

The Problem

  • Tight budget for design and development 
  • Client unfamiliar with the branding and web design process
  • Client uncertain of desired aesthetic 
  • A relocation of countries during the development phase of the website

The To-Do List

  • To design the logo, branding and a brand guide for Pink Clove 
  • Design a feminine and artistic brand experience
  • Design and establish the visual voice of the brand 
  • UI/UX design for the website should be minimalist and easy to use in the backend CMS for post-launch revisions
  • Create a light and simple user experience

The Solution

Pink Clove was looking to launch a new brand and website for potential clients in the Vancouver, Canada lower mainland. They needed a platform to host her portfolio, about her, provide a blog space, and connect with her social media accounts.

Website closed for personal reasons. 

Page Samples

Website Sample Pages

Overview of Responsibilities

Costa streamlines complex design processes to make choices simpler.
Tools
  • Notepad and paper 
  • Adobe Creative Suite
  • WordPress
Strategy
  • Design in phases 
  • Detailed client attention for education and timeline 
  • Industry Analysis
Design
  • Website (Web design and development)
  • Logo design and branding 
  • Develop brand guide 
  • Design icon illustrations 
  • Curate and edit photography 
  • Copy writing and development 
  • CMS how-to-use guide and video

Color Palette

Logo Design

Logo Development

Icon Design

Photography Curation

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Costa works remotely between Vancouver, Canada & Montevideo, Uruguay.